The Next Big Thing in Liquid Assets.
Why Rum โ and Why Now?
For decades, rum has been misunderstood. Once seen as casual or even ordinary, it is now undergoing a transformation โ quietly, but powerfully โ into one of the most exciting and underpriced collectible spirits in the world.
While whisky has already reached astronomical prices, rare aged rum is only now beginning its climb, offering smart investors a chance to enter a luxury asset category before it becomes saturated. The parallels to the whisky boom of 10โ15 years ago are striking โ but rum is starting from a much lower baseline, which means the room for appreciation is significantly greater.
Top-tier bottlings from legendary distilleries in the Caribbean and South America are already showing rapid increases in value. Collectors and auction houses have begun to recognize aged rum as a serious asset class, combining exotic origin stories, limited production, and often decades of natural tropical aging.
This is not flavored supermarket rum โ this is 25โ70-year-old column or pot-stilled heritage rum from Jamaica, Guyana, Barbados, Cuba, or Martinique. Bottled in micro quantities. Traded in elite circles. And now, poised to take the global investment stage.
A Market Ready to Erupt
The fine rum market is where single malt whisky was in the early 2000s โ highly respected by insiders, undervalued by the mainstream, and full of forgotten treasures. What has changed in the last five years is visibility: rare rum is now being featured at Christie’s, Bonhams, and Whisky Auctioneer, with record prices climbing year after year.
Key examples include:
- Velier Caroni 1996, once retailed under โฌ150, now regularly sells for โฌ2,000โโฌ5,000 per bottle.
- Hampden Estate aged cask bottlings are reaching โฌ700โโฌ2,000, depending on vintage.
- Independent bottlings from Foursquare, Long Pond, Enmore, and Port Mourant are being bought up rapidly by collectors across Europe and Asia.
- Even obscure Demerara rums from the 1980s now fetch multiples of their release price, with some trading in the five-figure range.
Unlike whisky, rum production has not been industrialized to the same degree. Many distilleries have closed permanently, and some stills (like the original Port Mourant double wooden still) are unique and irreplaceable.
This makes rare rum a perfect storm: culturally rich, extremely limited, and โ for now โ dramatically undervalued.
What Makes This Portfolio Unique?
This is not a hobby project.
The Rare Rum Portfolio is a professionally selected asset, composed by me based on experience, collector demand, historical significance, and long-term growth potential.
You do not choose the bottles.
There is no list. No menu. No webshop.
Once your commitment is clear, I assemble a portfolio from a combination of:
- Private collectors
- Global auctions
- Specialist retailers
- And my own secured stock (when available)
Every bottle is selected to meet one criterion: future value.
That value may come from historical importance, aging rarity, brand status, or extreme scarcity. In many cases, all four.
This is a long-term asset, not a tasting lineup.
Who Should Invest?
This portfolio is designed for those who want to enter a rising market early, with discretion and confidence.
For investors who already hold art, whisky, wine, or classic timepieces, rare rum offers diversification into a niche that is gaining global attention โ but hasnโt yet peaked.
It is especially suited for:
- Long-term collectors
- Alternative asset investors
- Clients seeking physical, tangible investments with global resale potential
- And anyone looking to own something the rest of the world is just beginning to notice
Rare Rum Portfolio
You are not just buying rum.
You are securing history, scarcity, and time โ before the rest of the world catches up.
📩 Reach out to begin your portfolio โ assembled in confidence, with clarity, and for collectors who play the long game.